About Us

Our Manifesto
In a world saturated with fleeting trends and unfulfilled promises, trust stands as the cornerstone of true creative partnership. At Elephant & Falcon, we believe that exceptional design isn't just about aesthetics; it's about delivering clear, measurable results grounded in evidence.

‍We are the signal that cuts through the noise.

Your Brand, Amplified
I'm Jani Momolu Anderson, founder and sole proprietor of Elephant & Falcon™. With 30 years of experience spanning web design, marketing, and code, I've honed a versatile skill set working with entities from global banks to dynamic startups and influential record labels. My mastery of HTML, CSS, and object-oriented JavaScript isn't just a potent mix of talent; it's the foundation for transforming your most ambitious ideas into tangible realities.

More profoundly, I believe the role of a good designer is to be a storyteller. Not just any story, but your brand's authentic narrative, crafted to resonate deeply with your audience. In our toolkit of creative expression, no instrument is more powerful than evidence, for it illuminates the entire path your customers take.

Powered by Process
Design can be difficult, especially without a deliberate, measurable, and repeatable creative process. Our approach at Elephant & Falcon is built on this very principle, with a relentless focus on the customer journey. We see every interaction as a chapter in your brand's story, meticulously crafting a path that guides and converts.

We leverage:

Feedback: Listening intently to your needs and goals, and critically, to your audience.

Research: Uncovering deep insights into user behavior, market trends, and competitive landscapes.
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‍Heuristics: Applying proven principles of usability and human psychology to ensure intuitive experiences.
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KPIs (Key Performance Indicators): Defining clear, measurable metrics to track performance and impact.

These forms of evidence allow us to map and optimize every touchpoint along your customer's journey. This isn't about guessing; it's about building a compelling brand story that addresses real needs, overcomes potential friction points, and delivers consistent, high-quality results that can be measured, optimized, and continuously improved upon. This commitment to transparency and verifiable impact is the essence of advice you can trust.

Your Access Has Been Granted.
In today’s interconnected world, access is everything. Yet, the promise of simplicity from DIY platforms like Wix or WordPress often leads to unforeseen frustration and confusion, leaving businesses adrift in the complexities of online marketing. Elephant & Falcon cuts through this noise. We stand as your strategic partner, acting as a critical buffer between your vision and the intricate world of development. We offer expert guidance and consultation, ensuring clarity and confidence long before you commit to expensive, ill-informed technical projects or engage with offshore teams.

Imagine having access to:

The insights of independent creatives at the forefront of their fields.

Bespoke websites, meticulously crafted around your unique vision.

Decades of design, marketing, and code experience at your fingertips.

Through decades of research and hands-on experience with some of the world's most recognizable brands, I've cultivated a process that provides just-in-time education to collaborators, accelerating your learning journey and ensuring we're always aligned. Working as a collective with other expert entities, Elephant & Falcon delivers unparalleled service and advice across design, marketing, code, and branding.

We provide creative advice with a conscience.

We are excited to bring this design framework to your next project. Thank you for considering Elephant & Falcon: together, we can do great things.