ROI of UX Dashboard

User experience design continues to confound most executives and irritate most developers. Indeed, it can be difficult to demonstrate the return-on-investment for UX in quantitative terms. Time-on-task, error rate, and user satisfaction scores are (unfortunately) not important to the leaders of most companies. In lieu of the sophisticated understanding required to comprehend traditional UX metrics, most organizations turn to their marketing departments for information they can take to decision-makers. A RoUX dashboard that shows how marketing metrics are affected by UX would be useful in visualizing its measurable impact on the bottom-line of any company.

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