Assessment & Recommendations

Our Assessment & Recommendation process evaluates the performance of our work, or the work of those who came before us.

Knowing where you stand is crucial for knowing where to go next. Our process provides a clear snapshot of your online presence and its performance. You gain objective data on user satisfaction, identify key areas for optimization, and receive a roadmap for enhancements. This means maximizing your investment, ensuring your efforts consistently yield measurable returns.

Assessment is our analytical phase, quantitatively and qualitatively evaluating the performance of your digital product as well as uncovering customer needs.

Our Assessment process employs a range of established methodologies:

• SUS (System Usability Scale) Test: A quick, reliable survey for measuring user satisfaction with your digital product.
• NPS (Net Promoter Score): Measures customer loyalty and willingness to recommend, providing insight into overall sentiment.
• Heuristic Analysis: Expert review against established usability principles to uncover potential issues.
• Project Report: A comprehensive overview of findings, key performance indicators, and strategic recommendations.
• Enhancements & Troubleshooting: Guidance on implementing improvements based on assessment outcomes.

What differentiates Elephant & Falcon is our commitment to transforming data into intelligence. We don't just present metrics; we interpret them through the lens of your business goals and the customer journey. This evidence-based approach ensures that we provide not just a diagnosis, but a clear, prioritized path for achieving measurable growth.

We transform data into insights to see if your efforts are yielding measurable results.

Businesses are leery of marketing audits that are overly complex or merely state the obvious without offering solutions. You can trust Elephant & Falcon because our assessments are rigorous, evidence-based, objective, and focused on delivering quantifiable results. We prove it by utilizing established metrics, combined with expert heuristic analysis, to provide  clear reports. We prove value by detailing current performance and presenting recommendations for improvement. Our 30 years of experience ensures that we provide trusted guidance for optimizing your online presence.

Do you want to understand the performance of your website and unlock its full potential? We help you catch the signal through the noise.

To help you grasp the power of data-driven optimization, we invite you to access exclusive insights that can guide your approach to measuring success. Our newsletter provides curated content, strategic perspectives, and practical tips on evidence-based design, continuous improvement, and maximizing your brand’s impact online. Join our community of forward-thinking businesses and create a digital strategy that works for you, not the other way around.